Privacy Policy

1. Who We Are

Outfit Lab ("we", "us", "our") operates the website outfitlab.co.uk. We are the data controller responsible for your personal data. You can contact us at hello@outfitlab.co.uk.

2. Data We Collect

We collect the following personal data when you use our Service:

• Account information: email address and authentication data when you sign up
• Profile information: clothing sizes, style preferences, and budget preferences you provide
• Photos: images you upload for virtual try-on
• Chat data: conversations with our AI stylist
• Payment information: processed securely by Stripe — we do not store your card details
• Usage data: how you interact with the Service (pages visited, features used)

3. How We Use Your Data

We use your data to:

• Provide and improve the Service, including AI styling recommendations
• Generate virtual try-on images using your uploaded photos
• Process your subscription and payments
• Communicate with you about your account and the Service
• Analyse usage to improve our features

Our legal basis for processing is: performance of our contract with you (providing the Service), your consent (photo uploads), and our legitimate interests (improving the Service and preventing abuse).

4. Third Parties

We share data with the following third-party services:

• Supabase: hosts our database and stores your account data, chat history, and uploaded photos
• Stripe: processes subscription payments securely
• eBay: we query eBay to source product listings — your personal data is not shared with eBay
• AI providers: your style preferences and chat messages are sent to our AI provider to generate styling recommendations — photos are processed for virtual try-on
• Vercel: hosts our website and may collect anonymised analytics data

We do not sell your personal data to any third party.

5. Data Storage and Retention

Your data is stored on servers provided by Supabase and Vercel. Data may be transferred outside the UK where our service providers operate — in such cases, appropriate safeguards are in place.

We retain your data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it by law. Uploaded photos are deleted when you remove them or when your account is deleted.

6. Your Rights

Under UK data protection law (UK GDPR), you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate personal data
• Erase your personal data ("right to be forgotten")
• Restrict processing of your data
• Port your data to another service
• Object to processing based on legitimate interests
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at hello@outfitlab.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

7. Cookies

We use essential cookies to keep you signed in and to operate the Service. We may also use analytics cookies to understand how the Service is used. We do not use advertising or tracking cookies from third parties.

8. Children

The Service is not directed at children under the age of 16. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page. We encourage you to review this page periodically.

10. Contact

If you have any questions about this Privacy Policy or how we handle your data, contact us at hello@outfitlab.co.uk.